About Us - Who We Are

Ariadna "Awkward" Jacob
Editor in Chief, Senior Designer

As the founding and current editor-in-chief of Red Rope Reviews, Ariadna is responsible for setting the direction and strategy of the company. Working with the Red Rope team, Ariadna is in charge of the website, creative marketing, networking and overseeing the different aspects of Red Rope Reviews, LLC. She meets regularly with the top promoters and nightlife/venue executives. A self-taught web and graphic designer, Ariadna has worked for companies like KPBS, MeadsDurket Advertising, La Touraine INC, Elios Enterprises and The Witherby Downtown. She is the founder of Shocknar Industries, GreekLaundry.com, GreekWomenOfState.com and continues to lead Red Rope Reviews direction as editor-in-chief. Ariadna was born in Mexico City and speaks Spanish fluently. Red Rope Reviews began as a class project and took a turn for the best when we saw the potential of a future nightlife media company. The company wouldn't exsist if it weren't for friends with a similar dream and the people who supported us.


Jason "The Little Elfmo" Toohey
Cheif Photographer

What began as a hobby following a horrible car accident, which nearly ended his life, this Orange County native took a hobby and made it his profession. Jason Toohey a.k.a 2E survived to capture every moment of his life after being in a coma for two weeks. At that point he realized that life is too short and in an instant it can be taken away.

The first thing 2E did was bought a camera and began documenting his life and the life of those around him. From taking pictures at Sigma Alpha Epsilon fraternity parties to starting his own photography company, Only 2E Photography, 2E has traveled a wildly exciting road. 2E is also the head photographer for most S.W.A.T. (Summer Winter Action Tours) events and has shot for companies like Big Headed Boxers and GreekWomenofState.com. 2E shoots with a professional Canon 30D. We love him for his creative skills and because he's an unforgettable, walking business card...you'll never forget 2E.

As a business-marketing graduate from San Diego State University, has worked in many industries such as real estate and finance, but photography is his niche. That's why you'll see 2E at every high-profile event in San Diego. With his loyalty to Red Rope Reviews, 2E is happy to be capturing the moments of good times in people's lives.


Lenny "Katz" Castaneda
Managing Editor | Producer

Lenny is Red Rope Reviews' Managing Editor and Producer. He jumped on board in January and has since helped launch the company into three new exciting departments. Lenny is in charge of web content and nightclub reviews, as well as Red Rope Radio and Red Rope Television integrated with our creative marketing and sales staff. He is currently in association with at FOX6 News and Clear Chanel and has a journalism degree from San Diego State University. Lenny is also the face of Red Rope interviews and directs the entire production team at our nightlife events.


Matt "I Run This" Gerold
Director of Operations

Matt grew up in Manhattan Beach surfing and playing sports like basketball and volleyball. Living the life of a beach kid he taught surf lessons and junior guards in his high school years. He attended San Diego State University and graduated after four years with a bachelor's degree in Public Administration. As Red Rope Review's Chief Operating Officer, he is in charge of events, and day to day operations of the company. He has invested all of his time and energy into making Red Rope run smoothly and efficiently.


Gianni "GQ" Del Vecchio
As Chief Financial Officer

Gianni "GQ" Del Vecchio, or "GQ Gianni" is the "brain behind the numbers" for Red Rope Reviews. As Chief Financial Officer, Gianni joined Red Rope Reviews in March, 2007, and assisted greatly in all of the financial aspects for RRR.

Gianni graduated from the prestigious University of California, San Diego, in 2007 with a 3.6 GPA and BA in Economics, with a double minor in Political Science and Marketing in 2007. In High School, Gianni graduated in the top 1% of his class from Northwood High School in 2003.

Gianni entered the nightlife scene through SFiNX Productions in late 2005, where he learned a great deal about the nightclub industry, nightlife, and marketing. He served as Director of Internet Marketing until November 2007. Gianni also worked as a Sales Representative for Skinnie Entertainment Magazine, Marketing Director for UCSD Campus for both Rockstar and Monster Energy Drinks, and held the coveted Head Rep position for SWAT (Summer Winter Action Tours) for 2 years at UCSD, greatly increasing the success of SWAT Spring Break and Winter Break trips.

Gianni also interned at Smith Barney under the First Vice President of the Downtown La Jolla Branch. He met Matt, Ari, & Jason through the industry, and together combined forces to form Red Rope Reviews. He Met Scott through several similar marketing internships that Scott held at SDSU. Scott and Gianni were the "go-to" guys for many marketing job opportunities at their respective schools because of their enormous presence on campus.

The combination of Marketing and Economic/Finance experience that Gianni holds is a very important fusion with the new nightlife, marketing, and industry demands. As such, Gianni has been a great overall addition to the Red Rope Reviews team.

Gianni now pursues Red Rope Reviews full time.